The collaboration between Nike and Tiffany & Co. to create the new reimaged Air Force 1 is an exciting and unique partnership. The sneaker’s design, featuring a black suede upper, tumbled leathered Tiffany-colored swooshes, and sterling silver accessories, reflects the craftsmanship and attention to detail that both companies are known for.
Credit: Courtesy of Tiffany & Co.
Lebron James, a Nike lifetime deal athlete, was seen wearing the sneakers before a Lakers vs. Knicks game, which only added to the exposure and exclusivity surrounding the release. To match the sneakers, Lebron wore a letterman jacket decorated in patchwork that gives a nod to both Nike and Tiffany made by a premium jacket manufacturer named Settlemier’s. The letterman worn by Lebron will not be part of the release, remaining extremely limited. It’s no coincidence James sported the exclusive shoe and custom jacket for a game in New York City; since NYC is the birthplace of Tiffany and Madison Square Garden is one of his favorite place to play as he stated a few years back,“being here in the bright lights, being here in the Garden. It’s my favorite place to come play. Absolutely special.”
While the sneakers are priced at $400, the sterling silver accessories, including a lace dubrae, whistle pendant, shoe horn, and toothbrush, are sold separately and came with a high price tags ranging from $250 to $475 each and . However, the high-end quality and craftsmanship of these products seem to justify the price as all four accessories sold out during the drop earlier this month. These exclusive items have begun making their way to resale websites as these simple accessories have become coveted items for sneaker enthusiasts and luxury fashion enthusiasts alike.
Credit: Courtesy of Tiffany & Co.
As anticipated, pairs were difficult to get a hold of selling out across all platforms of purchase. Since the Tiffany Air force 1 release their value has nearly doubled in price, resellers listing the pairs for over $1,000. Overall the Nike and Tiffany & Co. collaboration is an exciting blend of two iconic brands, creating a product that reflects their shared values of quality, craftsmanship, and attention to detail.
By: Drake Nechero
Sources:
https://www.tiffany.com/stories/tiffany-and-nike-air-force/
https://www.complex.com/style/tiffany-and-co-nike-varsity-jacket-lebron-james-settlemiers-interview
https://www.jckonline.com/editorial-article/nike-x-tiffany-co-shoe-collab/